Green Friday
2023
Event Campaign
Green Friday is a spin on Black Friday. Overconsumption is a big problem and it is prevalent in fast fashion. However, luxury brands such as Ganni focus on sustainability and quality materials for unisex style garments. I wanted to create a campaign that allowed people to step back and shop only what is needed.
Green Friday Posters
I created two printed posters which would be advertised throughout the city of Copenhagen for people to see in both in person as well as the motion graphic advertising on social media.
Campaign Motion Graphics
The event campaign takes place from November to January where customers are able to visit any Ganni store and exchange a certain amount of old clothes for a new item of Ganni's collection. Ganni will use the exchanged second hand clothes in order to recycle the materials and produce new garments. I created two types of motion graphics for social media to advertise the event.