Gem Dust

2025

Marketing Campaign

Combining fashion with food became a popular way of advertising. I created gem shaped electrolytes filled with mineral powder to create colorful and flavorful drinks. The idea stemmed from the rebranding of Swarovski’s visual identity.

  • Gem in a Box

    Packaging design of Gem Dust Electrolytes. Argyle flavour.

  • An image of the Cultural Center.

    Packaging design for Gem Dust Electrolytes. Saphire flavour.

  • An image of the Cultural Center.

    In Store tester packaging design of Gem Dust Electrolytes.

  • Phone Social Media Swarovski

    Social media marketing posts.

  • Social media Swarovski

    Social media marketing posts.

  • "Choose a fashion brand and create a food product which matches their values"

    Brief

  • "I chose Swarovski due to their strong visual identity. Gemstone colors, elegance, and creative. It allowed for an innovative idea. "

    Project Choice

  • "Gemstone Electrolytes allowing customers to glow from the inside out. "

    Outcome

Gem Dust Posters

Focusing on the “sparkling” essence, drinks come to mind such as mineral water, prosecco, and colorful confections. Therefore, the idea stemmed from using their gemstone products as the main product. I used the gemstones as a replacement for olives in martini glasses to add an elegant touch and advertise the product in a practical way.